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HISTORY OF MANDOM

1969
11
Established as PT Tancho Indonesia, joint venture between Mandom Corporation and NV The City Factory.
1971
4
Started up commercial production.
1972
5
Established Plastic Making Division.
1973
7
Launched Tancho Hair Dye Powder.
 
8
Started Direct Selling Division.
1975
2
Launched Mandom Men’s cosmetics series.
1978
4
Built factory II and warehouse II at Sunter.
1980
5
Launched Gatsby & Spalding Men’s cosmetics series.
1982
10
Launched Pixy Stick Deodorant.
1987
11
Entered into Lady's Cosmetics fields.
1990
12
Started domestic sales and export to South East Asian countries and Japan.
1991
6
Set up Plastic Container Division.
1992
4
Opened marketing branch in Surabaya.
1993
9
Opened marketing branch in Bandung.
Listed at Jakarta Stock Exchange (paid-in capital increased to Rp13 Billion).
Launched Splash Cologne from Pucelle brand.
1995
1
Started business with GEM Plaza, Dubai, who re-export products to Africa and Eastern European countries.
 
2
Launched Pixy UV Two-Way Cake.
 
5
New head office/factory building was inaugurated at Sunter.
 
9
Issued bonus shares with ratio 1:1 (paid-in capital Increased to Rp26 Billion).
1996
9
Launched Excel make up series from PIXY brand targeting higher class consumers.
1997
3
Launched Lovillea, non-alcohol cologne.
 
4
Opened Medan marketing office.
 
8
Split face value of shares from Rp 1,000 to Rp 500 per share.
Issued bonus shares with ratio 2:1 (paid-in capital increased to Rp39 Billion).
1999
12
Launched Johnny Andrean brand products intended for salon use.
2000
1
Launched Convinity Make-up series.
 
6
The first Rights Issue with ratio 1:1 (paid in capital increased to Rp78 Billion).
2001
1
Company’s name changed to PT Mandom Indonesia Tbk.
Launched PURELL INSTANT HAND SANITIZER.
 
3
Opening ceremony of Cibitung factory.
 
12
Launched LA BEAUTE a new brand designated to low-income consumers.
2002
6
Enter Hair Color Category with Miratone brand.
2003
4
Launched Gatsby Hair Wax to create a new hair styling trend.
 
9
Won 9th prize in Economic Value Added (EVA) award held by SWA magazine and Markplus.
2004
12
Won 5th prize EVA.
2005
4
Launched new product Pucelle Splash Cologne Sweet Joy Series.
 
12
Won 3rd prize EVA among public listed company with total assets of below Rp1 Trillion.
2006
2
Rights Issue II for the 2nd Cibitung factory (raised fund Rp90,480 Million).
 
4
Commencing the Company's 35th anniversary celebration.
 
12
Won 3rd prize EVA among public listed company with total assets of below Rp1 Trillion.
2007
3
Opening Ceremony of the second Cibitung Factory and Logistic Center, also closing the 35th anniversary celebration.
 
6
Start the academic/cultural cooperation with National University as a part of the company's social responsibility.
 
12
Achieved sales target of Rp1 Trillion.
2008
6
Rights Issue III to finance land purchase at MM2100 in Cibitung (raised fund Rp80,426,668,000).
2009
3
Renewal of Pixy UV Whitening Series and Launching of Pixy Acnebrite.
 
5
Signed MOU with Dinas Pendidikan DKI Jakarta to establish cooperation with SMK throughout DKI Jakarta area.
2010
6
Renewal of Pixy Colors Of Delight and Launching of Pixy Ultimate Make Up Series.
2011
8
Launched new series of Pixy Bright Matte.
2012
2
Grand launching of Gatsby Moving Rubber, Japan's number 1 hairstyling product.
 
11
Enter into kids category by launching kids personal care products which features Angry Birds character.
2013
3
Contract signing of the construction of new office and factory.
2014
 
GATSBY Launched GATSBY Styling Pomade
2015
6
Inauguration of Head Office and Factory 1 in MM 2100 Industrial Town, Bekasi, West Java and completion of sale of office and factory in Sunter – North Jakarta.
 
7
Fire accident occurred in the Aerosol Area in Factory 1. A total of 28 employees passed away and the other 30 undergoing medical treatment.
2016
7
Inauguration of Mosque, Sports Center, and Memorial Garden which was constructed on the ex-area of aerosol production.
2017
 
GATSBY Styling Pomade continuously launched new variants, currently 10 SKUs.
2018
5
PIXY rejuvenate its brand, comes with new logo, colors and tagline “My Beauty, My Energy”.